Media professional and storyteller specialising in content strategy, stakeholder engagement, and workflow optimization. Have a look at some of my work!

Some of my professional co-stars

Crohn's & Colitis NZ

Fundraising and awareness campaigns

My work with Crohn's & Colitis NZ has been some of my most rewarding. Since 2018, I've been involved in several key campaigns to fundraise, create awareness, and ultimately change legislation around Pharmac-funded treatments for Inflammatory Bowel Disease (IBD).- 2018: Fundraising campaign for Camp Purple Live youth program
- 2020: #wecantwait campaign petitioning for Pharmac funding
- 2022: World IBD Day awareness campaign

Plough!

A groundbreaking documentary.

Follow Bruce Redmond(NZ), Gene Gruber(USA), and Simon Witty(England) as they literally turn the earth upside down in hopes of winning the coveted Golden Plough.2010, 25 minutes

Kahawai

Crowdfunded documentary

Kahawai Productions approached me with a pressing problem: their high-stakes documentary project was on the verge of cancellation due to mounting production costs. They were seeking an innovative solution to save the film that had been three years in the making. Recognizing the potential of the project, I stepped in with a creative approach:- Created and implemented a plan to engage a niche community
- Developed and managed a comprehensive crowdfunding campaign
- Estimated potential donations and designed appropriate reward tiers
- Successfully raised over 200% of the required budgetThe strategy helped capture Mike's historic achievement of setting a new land speed record at 124.114 mph and finish the documentary. The campaign's success demonstrated my ability to think creatively, engage stakeholders, and deliver results under pressure.

Sharesies

In-house communications and engagement projects

I played a key role in the award-winning "Shares Made Easy" campaign. This multi-platform marketing initiative aimed to demystify investing for everyday New Zealanders, with an ambitious goal of reaching 150,000 customers by June 2020. Key aspects of the campaign included:- A small budget of $55,000 per month, requiring efficient and creative use of resources
- A focus on real investor stories to build trust and relatability
- A three-layered funnel strategy: Create awareness, Educate and engage, and Convert
- In-house production of creative content, including my role as videographer and photographerThe campaign's success was evident in the immediate uplift in signups, with a 122% increase in the 14-day moving average by the end of January 2020. Ultimately, Sharesies reached its 150,000 customer target seven weeks ahead of schedule, transforming the engagement model with New Zealand's capital markets. Additionally, we produced real investor journeys from our talent, which we featured prominently on the Sharesies blog. The effectiveness of this campaign was recognized at the highest level, as it went on to win the Supreme Award at the 2020 NZ Marketing Awards, a testament to its innovative approach and significant impact in the financial services sector.I also produced live streaming webinars, launched the successful Shared Lunch podcast, and often helped the leadership team deliver last-minute media to address fast-changing market conditions. I established comprehensive media production processes and documentation from the ground up. These initiatives further supported Sharesies' mission to make investing more accessible and engaging for everyday New Zealanders.

GFS

In-house training and webinar production

I produced health & safety and risk assessment content and training materials for global clients. This multi-faceted role aimed to enhance industry knowledge and safety practices through digital platforms. Key aspects of my work included:- Streamlining of webinar production processes.
- Setting up interactive live streams with remote guests
- Launching and hosting the GFS Insight podcastThe success of these initiatives was evident in the preparation for the GFS Academy online learning platform launch and the production of podcasts to increase engagement with clients and contractors. I conducted interviews with key industry figures, focusing on health and safety practices on film sets. This work contributed to GFS's mission of improving industry standards and practices globally, all managed remotely from New Zealand.